Mission Statement

Our mission at Smurlz is to provide exceptional products to the broader public which also exhibit an environmental consciousness and hence help reduce our carbon footprint in the world. With this mission and our actions we strive to become environmental leaders not just in the industry we operate but in the community we live. Through each of our businesses we aim to provide the ultimate in customer service through continuous improvement and our reach for perfection of both our company and employees through ongoing training and education.

Who We Are

Smurlz is a unique pampering retail experience, combining boutique units with a Day Spa and Salon. This concept of providing mid to high end products and services in a high end environment is a unique concept unmatched in Iowa. The boutique units focus on lingerie / sleepwear and women’s accessories whereas the salon and spa provides a full service experience.

Salon Products

Spa Products


Eminence Organics Butter London YoungBlood Mineral Cosmetics Southseas Skin care


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